Author
Jason Skeesick
Founder, Authoritize.ai
Quick facts
Founder, Authoritize.ai
BS, Finance, DePaul University
Patient acquisition for physician-led clinics
15+ years in fitness, health & wellness
Articles by Jason
Google Knows You Used AI. It Doesn't Care as Long as You Did It Right.
Google and AI engines can tell when content was drafted by AI. Using AI is not what gets a clinic site buried. Here is what they actually reward: expert review, verifiable citations, and a named author.
The DPC Growth Problem Isn't Demand. It's Discovery.
Direct primary care sells itself once patients can find it. Here is why owned content, not paid ads, is how a DPC practice fills memberships and keeps them full.
E-E-A-T, GEO, YMYL, AI Overviews: A Plain-English Field Guide for Clinic Owners in 2026
A plain-English guide to the four acronyms that decide whether new patients find your clinic in 2026: E-E-A-T, GEO, YMYL, and AI Overviews, and what each one asks you to actually do.
Google Can Tell a Real Doctor Didn't Write That
Anonymous, ghostwritten health blogs are losing to content signed by a named clinician. Here is what Google and AI engines actually check, and why a doctor's byline is now a ranking signal.
Why TRT Clinics Can't Buy Their Way to New Patients Anymore
Meta and Google have quietly removed the targeting that made TRT ads work. Here is why owned, physician-signed content is now the durable way a testosterone clinic wins patients.
How Healthcare Clinics Get Found by New Patients in 2026
How Google, ChatGPT, Perplexity, Claude, and Google AI Overviews decide which clinics to recommend to new patients in 2026, and what physician-led practices need to do to show up there.