TruHeight (Vanilla Chip LLC)
Nevada-based Vanilla Chip LLC (d/b/a TruHeight) and its two principals, Eden Stelmach and Justin Rapoport, agreed to settle FTC charges that they deceptively marketed supplements as supporting height growth in children and teenagers without adequate substantiation. The FTC also charged the company with relying on fake or incentivized reviews — written by employees or consumers offered free products or discounts in exchange for 5-star ratings — to bolster product credibility. The matter resulted in a consent order requiring corrective action.
Flagged claims (2)
reviews that were written by their own employees, or by consumers who were offered a free product or discount in return for writing a 5-star review
supplements touted as supporting height growth in children and teenagers
Required actions (2)
have agreed to settle the Federal Trade Commission's charges that they deceptively advertised the effectiveness of a range of supplements touted as supporting height growth in children and teenagers
relied on reviews that were written by their own employees, or by consumers who were offered a free product or discount in return for writing a 5-star review
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