CRITICALNutrition / SupplementsFTC Consent Order · March 14, 2024

The Bountiful Company

Atlas ID: 2024-03-ftc-the-bountiful-company-qwvwuy

The Bountiful Company, a marketer of vitamins and dietary supplements, was charged by the FTC for 'review hijacking' — abusing an Amazon.com feature to make newly introduced supplements appear to have more ratings, higher average scores, and prestigious badges like '#1 Best Seller' and 'Amazon's Choice' by misappropriating reviews from other products. This was the FTC's first law enforcement action challenging review hijacking as a deceptive practice. The company agreed to pay $600,000 in consumer redress to settle the complaint, with over $527,000 subsequently distributed to affected consumers in March 2024.

Flagged claims (2)

Amazon's Choice

Unsubstantiated efficacy · review-hijacking-false-badge

#1 Best Seller

Unsubstantiated efficacy · review-hijacking-false-social-proof

Required actions (1)

The company agreed to pay $600,000 in consumer redress to settle the FTC's complaint.

Consumer redress · $600K

Source

www.ftc.gov · FTC Consent Order

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