doTERRA - Bacot
The FTC, through the Department of Justice, filed lawsuits against three current and former high-level doTERRA distributors who were also healthcare practitioners for claiming that doTERRA essential oils and dietary supplements could treat, prevent, or cure COVID-19. The claims were made during webinars in early 2022, with the defendants leveraging their medical credentials to lend credibility to the product recommendations. The complaints allege violations of both the FTC Act and the COVID-19 Consumer Protection Act. This enforcement action represents a critical regulatory outcome targeting unsubstantiated disease-cure claims tied to a multi-level marketing health product line.
Flagged claims (2)
touted their medical expertise in recommending the products
claims that the company's essential oils and dietary supplements could treat, prevent, or cure COVID-19
Required actions (1)
The three complaints, filed by the Department of Justice on behalf of the FTC, allege that the defendants made numerous claims about the ability of various doTERRA products to prevent, treat, or cure COVID-19, in violation of the FTC Act and the COVID-19 Consumer Protection Act.
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