Gravity Defyer, FTC v.
The FTC filed a federal complaint against Gravity Defyer Medical Technology Corporation and its owner Alexander Elnekaveh for allegedly deceptive pain-relief marketing claims for their footwear products. The FTC alleged Elnekaveh violated a prior 2001 order by making scientifically unsupported efficacy claims and using misleading consumer testimonials. A final order was entered in February 2025 permanently barring the defendants from the deceptive advertising practices and requiring payment of a $175,000 civil penalty.
Flagged claims (2)
scientifically unsupported claims
misleading consumer testimonials
Required actions (2)
the defendants were barred from the allegedly deceptive advertising
required to pay a civil penalty of $175,000
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