Live Good Inc.
FDA and FTC jointly issued a warning letter to Live Good Inc. (Miami, FL) regarding its 'Berry Gen Sugar Control' dietary supplement marketed via website, Facebook, Instagram, and Amazon. The product's marketing claims — including treating diabetes, controlling blood sugar and insulin levels, and protecting the pancreas — caused FDA to classify it as an unapproved new drug and misbranded product under the FD&C Act. The FTC simultaneously issued a cease-and-desist demand for unsubstantiated disease-treatment claims, warning of potential civil penalties up to $43,792 per violation and possible consumer redress obligations.
Flagged claims (13)
Berry Gen Sugar Control is our natural approach to helping you regulate your blood sugar and insulin levels …
[R]egulate your blood sugar: Enjoy the way you control your body's glucose levels with Berry Gen Sugar Control … providing blood sugar support
Berry Gen Sugar Support is a treatment … that helps reduce blood sugar levels, control glucose, improve conditions for diabetic people, and protect the pancreas, as well as improve skin problems and joint pain.
Helps control sugar levels ... #diabetes #diabetescontrol
#berrygensugarcontrol Helps regulate blood sugar and Promotes better functioning of the pancreas.
#berrygensugarcontrol helps type 2 diabetics with providing regulation, cell protection and fewer complications.
Berry Gen: … [H]elps regulate blood sugar levels
Collagen has arrived that helps you control diabetes and regulate blood sugar and insulin levels.
BERRY GEN SUGAR CONTROL SUPPORT– help reduce inflammation and support improved blood sugar balance … support improved blood pressure
Berry Gen Sugar Support is a supplement based on Hydrolyzed Collagen, Milk Thistle, Bitter Melon Extract, Alpha Lipoic Acid and Cinnamon Extract, designed to help reduce blood sugar levels, control glucose …
Helps regulate blood sugar and insulin levels
Helps control diabetes
Control glucose and improve your quality of life taking Berry Gen Sugar. In addition, it regulates blood sugar and insulin levels
Required actions (5)
Please notify FDA in writing, within 15 working days of receipt of this letter, of the specific steps you have taken to address any violations. Include an explanation of each step being taken to prevent the recurrence of violations, as well as copies of related documentation.
Notice is hereby given that you must cease and desist from making any claim that a product and prevent, treat, or cure diabetes without competent and reliable scientific evidence consisting of well-controlled human clinical studies substantiating that the claims are true.
marketers who make deceptive claims about the treatment, cure, prevention, or mitigation of a disease may be subject to a civil penalty of up to $43,792 per violation pursuant to Section 5(m)(1)(B) of the FTC Act, 15 U.S.C. § 45(m)(1)(B)
may be required to pay refunds to consumers or provide other relief pursuant to Section 19(b) of the FTC Act, 15 U.S.C. § 57b(b)
Failure to adequately address this matter may result in legal action including, without limitation, seizure and injunction.
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