CRITICALNutrition / SupplementsFTC Cases-Proceeding · May 26, 2020

NatureCity, LLC

Atlas ID: 2020-05-ftc-naturecity-llc-j4z5w0

NatureCity, LLC, a Florida-based marketer of aloe vera-based supplements TrueAloe and AloeCran, settled FTC charges in October 2019 for making false and unsubstantiated claims that their products treated chronic pain, ulcerative colitis, diabetes, and acid reflux in seniors. The court order prohibits the company from making false or unsubstantiated health claims and required payment of $537,500. In May 2020, the FTC distributed over $470,000 in refund checks to affected consumers.

Flagged claims (1)

effective treatments for a range of conditions affecting seniors, including chronic pain, ulcerative colitis, diabetes, and acid reflux

Unsubstantiated efficacy · disease-treatment-claim-supplement

Required actions (3)

The court order resolving the complaint prohibits the sellters from making false and unsubstantiated health claims

Injunction

requires them to pay $537,500

Civil penalty · $538K

the FTC announced it was sending checks totaling more than $470,000 to consumers who bought the two supplements

Consumer redress · $470K

Source

www.ftc.gov · FTC Cases-Proceeding

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