Carrot Neurotechnology, Inc., In the Matter of (UltimEyes)
Carrot Neurotechnology, Inc. (makers of the UltimEyes app), along with individuals Adam Goldberg and Aaron Seitz, were the subject of an FTC consent order (Matter No. 142-3132) finalized February 23, 2016. The FTC challenged the company's health and performance claims for UltimEyes, a vision-training app marketed with assertions that it could improve eyesight and athletic performance. The consent order resolved allegations that these claims were unsubstantiated, requiring the respondents to have competent and reliable scientific evidence before making such claims in the future.
Flagged claims (1)
UltimEyes
Required actions (3)
It is ordered that Respondents and Respondents' officers, agents, representatives, and employees, whether acting directly or through any corporation, subsidiary, division, or other device, in connection with the advertising, marketing, promotion, offering for sale, or sale of any covered product or service, in or affecting commerce, shall not make any representation, expressly or by implication, about the health benefits, performance benefits, or efficacy of any covered product or service unless the representation is non-misleading and, at the time it is made, Respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.
It is further ordered that Respondents shall, for five (5) years after the date of service of this order, deliver a copy of this order to all current and future principals, officers, directors, and managers, and to all current and future employees, agents, and representatives having responsibilities with respect to the subject matter of this order.
It is further ordered that Respondents shall maintain and upon request make available to the Commission for inspection and copying: (a) for five (5) years after the last date of dissemination of any representation covered by this order, all materials that were relied upon in disseminating such representation.
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