Fitness Brands, Inc., et al.
The FTC brought a civil action in the Southern District of Florida against Fitness Brands, Inc. and related entities, along with individual defendants including Michael Casey, David Brodess, Tara Borakos, and Jennifer Nicole Lee, concerning deceptive health and fitness marketing claims. The case, filed under FTC Matter 102-3047, also named The Reader's Digest Association, Inc. as a relief defendant, suggesting proceeds from the alleged deceptive practices flowed through that entity. The enforcement action falls under the FTC's Bureau of Consumer Protection and involves advertising, marketing, endorsements, and health claims. The full text of the complaint and specific flagged claims are not reproduced in the provided document excerpt.
Required actions (1)
Federal Trade Commission, Plaintiff v. Fitness Brands, Inc., Fitness Brands International, Inc., Tara Productions, Inc. , New U, Inc., Direct Holdings Americas, Inc., Direct Entertainment Media Group, Inc., JNL, Inc., and JNL Worldwide, Inc.; Michael Casey and David Brodess; Tara Borakos; Jennifer Nicole Lee, Defendants; and The Reader's Digest Association, Inc., Relief Defendant
Does your site contain similar claims?
The free site audit scans your whole site against every entry in this Atlas. Most nutrition / supplements sites match 3-6 patterns.
Run my free site auditWorried about one specific page, ad, or email? Paste it into the free Claim Checker and see what the FDA and FTC would flag, with the precedent next to each one. No email required.
Check specific copy in the Claim Checker