Direct Marketing Concepts, Inc., et al.
The FTC brought a federal court action against Direct Marketing Concepts, Inc. and related entities and individuals for deceptive health claims in their advertising and marketing of consumer health products. The case, filed in the U.S. District Court for the District of Massachusetts, involved multiple defendants including corporate entities and individual principals. The matter was resolved via a consent order entered October 21, 2010, reflecting the FTC's determination that the defendants' health-related marketing claims were false or unsubstantiated. As a consent order, this represents a critical enforcement outcome with binding legal obligations on the defendants.
Required actions (1)
Federal Trade Commission, plaintiff v. Direct Marketing Concepts, Inc., d/b/a Todays Health and Direct Fulfillment, ITV Direct, Inc., d/b/a Direct Fulfillment, Donald W. Barrett, Healthy Solutions, LLC d/b/a Direct Business Concepts, Health Solutions, Inc., Alejandro Guerrero, a/k/a Alex Guerrero, Michael Howell, Greg Geremesz, Triad ML Marketing, Inc., King Media, Inc., and Allen Stern, defendants.
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