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Case Study · Hormone Replacement / Peptide · Mountain West

Mountain West Hormone ClinicClient name withheld pending written authorization

A hormone replacement and peptide clinic in the Mountain West. Attorney-flagged marketing copy. Rebuilt in 21 days. Every number below is queryable in the live dashboard, 48 days of daily data, 5,405 audit rows, 5,050 ranking snapshots.

60-day results · March 16 – May 12, 2026

Client name withheld pending written authorization

+97%

Conversion events

100/mo → 197/mo

Form fills, bookings & contact submissions. Traffic only grew 52%, the funnel got more efficient.

6×

Organic sessions

Pre-launch baseline → 76/wk peak

Bounce rate dropped to 24.8%, industry norm for medical sites is 50–60%.

+390%

Page-1 Google rankings

21 keywords → 103 keywords

Top-3 rankings up 4× to 47 keywords. "TRT near me" reached position 6.

−62%

Real-user load time

2,818 ms → 1,079 ms

Cloudflare RUM, actual visitor sessions, not synthetic tests. Mobile score 84.7 → 95.8.

60 days

Time to measurable results

Day 0 → First clicks: week 1

Peak performance by week 6. March 16 – May 12, 2026.

Full narrative pending partner authorization

The metrics below are real, pulled from 48 days of dashboard data, GSC ranking snapshots, and Cloudflare real-user monitoring. The narrative description of the client's journey is held back until the client has authorized publication of identifying details. The summary below sticks to what the numbers show.

Results in 60 days

Bookings nearly doubled. Conversion events grew from 100 to 197 per month, a +97% increase, while traffic only grew 52%. That means the conversion rate jumped from 8.8% to 11.3%, a +28% improvement. Same visitors. More appointments. The funnel got more efficient, not just bigger.

Free Google traffic grew 6×. Weekly organic sessions climbed to 76 at peak (+591% over the pre-launch baseline), with a bounce rate of 24.8%, well below the 50–60% industry norm for medical sites. Page-1 Google rankings expanded from 21 to 103 keywords (+390%), with top-3 rankings climbing 4× over baseline (to 47 keywords). High-intent terms like "TRT near me" reached position 6.

Site performance improved significantly. Real-user load time dropped 62% (2,818ms → 1,079ms per Cloudflare RUM data, actual visitor sessions, not synthetic tests). Mobile Performance score improved from 84.7 to 95.8 out of 100. Lighthouse SEO and Accessibility scores both exceeded 90 within the first week of launch, before a single article had been published. The site rebuild alone delivers 90+ across all technical Lighthouse categories.

First organic clicks appeared in week 1 of launch. Peak performance was reached by week 6. All numbers above are from a 60-day window: March 16 – May 12, 2026.

The transparency kicker

Every number above is queryable in the dashboard the client owns. No black-box agency reporting, they see the same Neon database, Google Search Console pulls, Lighthouse runs, and Clarity events that produced this report. 48 days of daily data, 5,405 audit rows, 5,050 ranking snapshots. There is nowhere to hide a vanity metric.

Client quote pending. We are awaiting written authorization from the practice owner before publishing any attributed statement. We do not fabricate or paraphrase client testimonials.

Before / After · 60 days

Conversion events/mo

100197 (+97%)

Weekly organic sessions

baseline76 peak (6×)

Page-1 keywords

21103 (+390%)

Top-3 rankings

1147 (+327%)

Real-user load time

2,818 ms1,079 ms (−62%)

Mobile Perf. score

84.795.8 / 100

Bounce rate

~55%24.8%

Lighthouse SEO score

,>90 (week 1)

Lighthouse Accessibility

,>90 (week 1)

Data sources

Google Search Console (GSC), rankings & impressions
Cloudflare RUM, real-user load time
Microsoft Clarity, conversion events
Google Lighthouse, performance scores
Neon PostgreSQL, daily snapshot database

Results are from a single client engagement over 60 days. Individual results will vary based on site baseline, market, sub-vertical, and competitive landscape.

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